Within the tools, mobility analytics studies can be mentioned. To do this, experts certified internationally in data analysis, Machine Learning And artificial intelligence, will use specialized platforms for data -based business analysis, to give customers accurate and usable information in real time.
It is important to emphasize that the data collected are anonymous, without compromising user personal information and that every project, which is ad hoc To the needs and requirements of each client, work at an aggregate level.
“With the highly reliable information we provide through these tools, it is sought that companies be more successful when focusing their strategies, which results in optimizing their resources, their decisions, potentiating the work of their collaborators and increasing sales,” said Diego Sibrián, director of Regional Marketing of Claro.
Additionally, in clear average, segmented messaging services will be given that includes focused advertising campaigns, where it is possible to send specific messages to the potential customers in a quick and effective way, personalizing the content of this.
“In clear we seek that these tools improve the processes of production, supply and distribution of products and services, in all business turns, favoring the economy of companies, which are those that inject considerable capital flows into the growth and sustainability of the country,” added Sibrián.
Another innovative product is that of rating analytics, in which you study and understand the preferences of television audiences in which channels they see, schedules, stripes, specific programming through real -time platforms. This is achieved thanks to the technology developed by Claro TV, whose objective is that the advertising campaigns that pay in these spaces reach their audience directly and efficiently.
Claro Media contributes to the country’s economy by reducing companies to companies, in addition to promoting innovation and the creation of new markets, promoting business opportunities, growth areas and emerging niches, generating jobs that drive expansion.