The eighth edition of the Antigua Festival acknowledged the best advertising, creative and avant -garde campaigns.
The Festival, developed on March 27 and 28, was attended by more than a thousand attendees per day and 24 national and international speakers were presented.
In addition, 490 creative pieces and more than 100 brands participated.
The Antigua Festival culminated with the long -awaited ceremony of the “Festival Awards”, in which five gold prizes, 15 silver awards and 15 bronze awards were presented.
Also the three main awards: Agency of the year 2025, advertiser of the year 2025 and Agency, as well as the Great Prix, one of the most coveted awards in the communication industry.
Guatemala was the most awarded country with 19 awards, followed by Costa Rica who took six awards.
The Festival Grand Prix was awarded to the Graviti Bbdo agency in Guatemala for the Miracle Candle campaign for the Zigi brand.
Taier DDB Center accumulated 13 awards and Graviti Bbdo won six awards. Joystick FIFCO won six awards.
Main awards
The main awards were delivered to:
- Agency of the year 2025: Joystick FIFCO
- Advertiser of the year 2025: FIFCO
- Agency: Joystick
Great Prix:
- Agency: Graviti Bbdo
- Campaign: The Miracle Candle
- Brand: Zigi
Elena Galindo, president of the Guatemala community, organized by the festival, said: “I dare to affirm that The Antigua Festival is the reference of the Creativity Festivals of the region And that there is a lot of diversity because it is a festival not only directed for publicists and communicators, since business people, artists, designers, many students today came so young people who come from universities and anyone who works in the ideas business because one does not sell a product, one sells an idea. ”
He added that “this is a festival in which people who work with ideas, who work creativity and come to tell us their life story, work success cases, in these two days one is inspired and learns.”
“Our challenge is to surprise them every year and I think we have served 100% this year, we have broken the sale of passports, the reception we have had and reinvent each year has been incredible,” Galindo added.
He added that the issue of artificial intelligence is as latent, but in these spaces as the ancient festival they have noticed what there is something irreplaceable and is human intelligence, because there is no machine that can really be more powerful at the level of delivery of creativity and creation thinking than the human mind.
“That’s why we are here because we come to learn human stories that cannot be created by any machine,” he said.