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The Inter -American Press Society (SIP) and Google announced the media selected to receive funds in the second digital income accelerator cohort, a program that has already benefited more than 40 media in Latin America, including free press.
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The program has included technical advice, specialized mentoring and personalized accompaniment in digital monetization.
Also, more than 50% of participants have received economic resources for the development of strategic projects. Each of these media has been able to access implementation funds of up to US $ 30 thousand for Develop solutions that strengthen your economic sustainability —As technological improvements, new commercial products or adjustments in their digital operations.
With this new assignment, the program consolidates its objective: to accompany the informative means of Central America and South America in the improvement of their income strategies in complex and changing digital environments.
BENEFICIARY MEDIA OF COHORTE 2:
- ABC (Paraguay)
- Search (Uruguay)
- Carabobeño (Venezuela)
- The newspaper (Bolivia)
- El Nacional (Venezuela)
- The observer (Uruguay)
- The country (Uruguay)
- The regional of Zulia (Venezuela)
- The Universe (Ecuador)
- Extra (Ecuador)
- Venezuela Impact (Venezuela)
- The time (Ecuador)
- Meridian (Venezuela)
These media are added to the 10 beneficiaries of the first cohort, which are currently in the final phase of development and presentation of projects:
BENEFICIARY MEDIA OF THE COHORT 1:
- 100% News (Nicaragua)
- El Heraldo Diario (Honduras)
- Hoy’s diary (El Salvador)
- The New Diary (Dominican Republic)
- The graphic press (El Salvador)
- The Nicaragua press (Nicaragua)
- Daily Listing (Dominican Republic)
- Free press (Guatemala)
- Regional Drafting (El Salvador)
- Strategy & Business Magazine (Honduras)
“The projects presented by the media combine innovation and responses to their particular needs, applying the principles developed during the program. We are sure that the results will be positive and will pay largely not only to their current sustainability but also to their ability to continue adapting to changes in the environment,” said Carlos Lauría, executive director of the SIP.
“The digital income accelerator is a program that reflects the importance that for Google has to support the sustainability of the news ecosystem in all markets in Latin America,” said Rodrigo Bonilla, leader of news alliances for Latin America on Google. “We believe that this project is achieving its mission: strengthening the monetization strategies of each of the participating media through an accompaniment of experts and concrete solutions for the media.
The program has been developed by Marktube Group with a methodology that combines group sessions with personalized mentoring. Each medium has received advice for the development of its advertising models, with focus on monetization strategies adapted to its internal context and capacities.
“What makes this program powerful is the combination of strategic accompaniment, applicable solutions and a peer learning community,” said Ezequiel Arbusti, CEO and founder of Marktube Group.
The digital income accelerator will continue until August 2025, with new phases of impact evaluation and learning systematization. For the SIP and its allies, this program represents a specific effort within the framework of its strategic collaboration with Google to strengthen independent journalism in the region, from the base of its economic sustainability.