tourism
Volcanic tourism in Guatemala has great potential, according to Diego Díaz’s expert and tourist operator, but still faces basic challenges of access, infrastructure and services. There is an opportunity to turn these routes into safe, orderly and competitive experiences at the international level, he says.
The absence of clear routes, adequate public transport and essential facilities such as digital payments are opportunities to strengthen volcanoes. (Free Press Photo: María René Barrientos)
Diego Díaz, Tourist Operator, former president of the Chamber of Tourism and current president of the Bureau of Conventions of Guatemala He was the guest of the premiere chapter of Vamos to the grain, the Guatemalan VideoPodcast does not stop.
In this episode, Díaz mentions that tourism related to volcanoes, especially in volcanoes of fire and acatenangoit is a relatively new phenomenon in Guatemala. He points out that this type of experience has recently become popular, even generating overcrowding of tourists up and down the routes, something unthinkable ten years ago. “The show of seeing an active volcano has captured a lot of interest, especially through Viral videos on Instagram and other platformscausing the reaction of the public: “Where is that?” Indicate the Executive.
Although the operator catalogs it as a unique tourist opportunity, access, services and logistics limitations can become the upcoming public policies that action and turn destiny into a star product, as other countries have.
This is an extract of the talled in this week’s chapter.
Let’s go to the grain on the topic of traffic: 5 points
According to the expert, these are short and medium term actions that can be implemented:
- Improve logistics and access to tourist destinations: It is proposed to facilitate displacement to key destinations such as former Guatemaal, Tikal or Huehuetenango through better roads, adequate signage and block control that affects the tourist experience.
- Develop “star” tourist products: Guatemala must identify and enhance unique products such as volcanoes, a trend in frank ascent that generates content that travels fast through social networks, replicating successful strategies such as Surf City In El Salvadorand build integrated experiences around these priority destinations.
- Modernize the Organic Law of Inguat: Update the legislation would allow Adapt the use of funds to the needs of modern tourism, where accommodation and reservations are indispensable for visitors.
- Involve the private sector in tourism policy decisions: Training committees with real incidence would strengthen the tourism value chain, allowing those who operate in the sector to contribute in the planning and execution of key projects for the country.
- Alliances with local communiades to destinations: That nearby communities benefit directly from tourism, participate in the development of services and prepare to receive visitors with quality and security.
It can reproduce here In video the complete conversation:
https://www.youtube.com/watch?v=Lnsn7dllmxg
Or in our channel Spotify:
We go to the point It is a VideoPódcast produced In alliance between free press and Guatemala it does not stop.