Sydney Sweeney soap challenges the limits of marketing and consumption

Home International Sydney Sweeney soap challenges the limits of marketing and consumption
Sydney Sweeney soap challenges the limits of marketing and consumption

Actress Sydney Sweeney, known for her role in the series EuphoriaHe announced that he will sell an exfoliating soap for men by the company Dr. Squatch Soap, prepared with its own bath water.

“We present ‘Sydney’s Bathwater Bliss’! A very real soap, very limited edition and made with my own bath water,” Sweeney wrote on her Instagram profile, next to an image of the product, blue and whose box her face appears in an animated version.

Among the ingredients of the soap tablet, which will go on sale next June 6 for eight dollars, they are included, in addition to salt and sand, “Sydney bath water”, as read in the product wrap.

On its website, the company describes the soap as “the perfect combination of the two best places on the planet: the outdoor and the bathtub of Sydney Sweeney” and points out that it smells like pine, fir and moss notes.

The actress starred a few months ago an advertisement of a brand bath gel with the title Dirty Little Boyswhich caused controversy in social networks, since she appeared naked inside a bathtub, something for which many accused her of sexualizing.

On this occasion, they have not lacked users in social networks who accuse her of building her career “with a role that includes constant nudity” – in reference to his character in Euphoria-, recording an ad in a bathtub and selling the water of your bathroom.

In a press release, Sweeney, 27, said that this new soap “is rare in the best sense” and claimed to have created “something that is not only unforgettable, but also smells incredible.”

The soap, which reminds other eccentric products of celebrities, such as the candle with the smell of vagina of actress Gwyneth Paltrow, can be purchased on the website of Dr. Squatch Soap, which will only put 5,000 pills for sale.

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