The end of year holidays have already begun at Walmart Central America, offering a wide assortment with a variety of grocery and consumer products, including canned vegetables, tuna and sardines, oils, vinegars, napkins and more, with more than 15 national and imported brands and more than 120 items available in all formats. Customers will also be able to take advantage of discounts of 15% to 30% in physical stores and exclusive online promotions.
In addition, Walmart offers its traditional red and white prepared cold cuts from the Express brand with Perry sausages, available in bulk presentations, 1 pound and 2 pounds, from October 1 to November 1, in all Walmart and Paiz Supermarkets formats.
“Fiambre is a tradition that is prepared with love and shared with the family. At Walmart we make sure that our customers find everything they need in one place, with variety, quality and low prices, to make this celebration special,” said Rodrigo Argueta, Senior Protein and Industry Category Manager at Walmart Central America.
To make this season a complete experience, Walmart will carry out special activations in all its formats. At Walmart, customers will be able to participate in the Fiambretón, spinning a digital roulette wheel to win kitchen utensils and other prizes. At Paiz Supermarkets, you will receive a Pyrex as a gift for the purchase of selected products. At Maxi Despensa, you will enjoy the Lotería del Sabor, a fun Chapina lottery with immediate prizes.
“At Walmart we believe that fiambre is not just a dish: it is a tradition that unites Guatemalan families around cuisine, memories and flavors that have been passed down from generation to generation. We want to accompany our customers in every step of this celebration, offering them the best products and a shopping experience that goes beyond the usual,” commented Marcela Flores, Planning and Strategy Manager at Walmart Connect.
Throughout the month of October, Walmart invites Guatemalan families to visit their favorite stores, experience the tradition of fiambre and enjoy an experience designed to celebrate what really matters: family unity, tradition and the flavors that connect every Guatemalan.