The brand has been present as the ideal companion for those unique moments that football provides every four years, whether at home, at work, on the street or with friends.
This great promotion has great allies, who join in and will be giving thousands of prizes to Guatemalans. DIANA deeply thanks Puma Energy, Super7 convenience stores and Cofiño Stahl with the Toyota brand for their trust.
“With this campaign we seek to be even closer to our consumers, creating memorable experiences that turn the everyday into something extraordinary. We want to strengthen our emotional connection with people and be the perfect ally in every game and every celebration,” said Alejandra Ríos, Category Business Owner for DIANA.
The Score Goal and Win with DIANA campaign is loaded with prizes such as gasoline vouchers at PUMA gas stations, discounts at Super7 convenience stores, lots of DIANA products and of course the grand prize, a brand new Toyota RAIZE car.
Furthermore, for DIANA this is a double celebration since it is the first time that, along with a massive promotion, it launches flavor innovation inspired by countries that have been relevant in this football festival: Pizza flavored balls, Chimichurri flavored tortillas, roasted yuca flavored and al pastor tacos flavored tortillas.
These innovations will be available for a limited time, inviting consumers to enjoy a journey of flavor while experiencing the excitement of football. DIANA extends the invitation to all Guatemalans to join this great party, participate, win and share the passion of soccer with friends and family. To know all the details of the promotion visit: www.promodiana.com.