In terms of market share, SAM also stands out globally. Between January and June of this year, Volkswagen reached a 12.2% market share in the region, the second highest for the brand in the world, only behind the “Germany Region” (15.4% in the first half), since Volkswagen’s global sales strategy considers Germany as an independent region.
In the Latin American markets (LAM), Volkswagen has also evolved, accumulated sales between January and June grew by 14% compared to the first half of 2025, achieving the best result for a first half since 2022.
“The South American Region is strategic for Volkswagen and continues to be the one that grows the most in sales volume for the brand worldwide. This result reflects the strength of a consistent regional strategy: Brazil as our main market, with Volkswagen’s largest market share globally and leader in retail sales; Argentina, which also consolidates its leadership in the retail channel; and the other Latin American markets, which maintain strong acceleration and record the best first half since 2022,” said Hendrik Muth, vice president of Sales and Marketing. of Volkswagen for the SAM Region.
By country
Bolivia: recorded the highest sales growth in the region, with an increase of 54% between January and June 2026 compared to the same period in 2025. During the first half of this year, 248 units were sold.
Colombia: Sales grew by 47% between January and June 2026 compared to the same period in 2025, with 1,907 units sold. The launch of the Tiguan MHEV, Volkswagen’s first hybrid in Colombia, was a success and featured a simultaneous event in all dealerships in the country, with the participation of more than 1,000 customers. 221 units were sold, a historical record for the model in the country.
Ecuador: Sales grew by 38%, with 437 units sold during the first half of 2026.
Paraguay: 29% growth between January and June 2026 compared to the same period in 2025. In the first half of 2026, 1,521 units were sold.
Chili: 15% growth between January and June 2026 compared to the same period in 2025, while the industry grew 5% in the same period. Volkswagen sold 3,274 units during the first half of 2026.
Argentina retail leader
In Argentina, Volkswagen remains the sales leader in the retail channel during the first half of the year. In terms of total sales, the brand maintains a solid second position, with 37,946 patented units in the country and a market share of 13.7% between January and June.
Among the featured models are the Tera (6th place) and the Amarok (7th place), both located among the 10 best-selling vehicles in the Argentine market in all segments. These results demonstrate the strength of Volkswagen’s regional strategy, with models developed and produced in South America gaining ground in various markets in the region.
“This performance is driven by the investment of USD$3.7 million until 2028, the offensive of 21 new models and the integration between development, production, sales and exports in the region. The Tera is a clear example of this strategy: a Brazilian project that, in less than a year, has already become the most exported vehicle by Volkswagen do Brasil in 2026 and strengthens the brand’s presence in 17 Latin American markets. South America is increasingly consolidating itself as a hub of growth, competitiveness and global relevance for Volkswagen,” Muth added.
Tera is the most exported model by Volkswagen do Brasil in 2026
A sales phenomenon, the Tera SUV is already the most exported model by Volkswagen do Brasil in 2026. Between January and June of this year, 19,175 units were shipped to 17 Latin American markets: Argentina, Mexico, Chile, Colombia, Uruguay, Peru, Ecuador, Paraguay, Guatemala, Bolivia, Panama, Dominican Republic, El Salvador, Costa Rica, Honduras, Curacao and Sint Maarten.
The Saveiro pick-up was the second most exported model by Volkswagen do Brasil in 2026, with 11,397 units shipped between January and June to 15 Latin American markets: Mexico, Uruguay, Paraguay, Argentina, Bolivia, Colombia, Ecuador, Peru, Curacao, Dominican Republic, Sint Maarten, Costa Rica, Guatemala, Honduras and Panama.
The Top 5 of the most exported models by Volkswagen do Brasil during the first half of 2026 also includes the Polo (8,444 units), T Cross (6,728) and Nivus (5,298).
Considering all the models in its portfolio, Volkswagen do Brasil exported a total of 51,428 units during the first half of 2020. Between January and June, the brand registered growth in some of its main export markets, including Mexico (+21%), Colombia (+38%) and Uruguay (+51%).
Largest market in South America
Brazil is the country with the largest market share of the Volkswagen brand worldwide, with 16.5% during the first half of 2026.
Brazil is also the Volkswagen brand’s third largest global market in sales volume, only behind China and Germany. Between January and June of this year, the brand sold 224,945 units, which represents a growth of 21% compared to the same period in 2025 (185,391 units).