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Community
I count: World-class service
For more than 30 years, the EFE agency and Prensa Libre have forged a solid relationship.
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Moment when Jimmy Morales was attacked after being sworn in as a Parlacen deputy, on January 14, 2020. (Photo Prensa Libre: EFE)
Photo:
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Agencia EFE is the first Spanish-speaking news company that has distributed informative material in text, audio, video, photography and live broadcast formats for 85 years. Its coverage is carried out by more than two thousand journalists and photojournalists of different nationalities, distributed in 180 cities in 110 countries, who send these products to clients on five continents.
For more than 30 years, EFE has distributed informative material to Prensa Libre, a medium with which it maintains a cordial, solid and trusting relationship. “We value the relationship with our client Prensa Libre, since it has established itself as the most important medium in the history of the country,” highlights José Carlos Móvil, delegate of the EFE agency in Guatemala.
Daily challenges
Móvil highlights that some of the values that both brands share are credibility and commitment to verifying information, especially in a time when fake news goes viral. Immediacy is another characteristic they share. He adds that more and more media outlets are emerging and that the commitment is to bring readers truthful information. For this reason, the agency created EFE Verifica, dedicated to verifying the facts.
Prensa Libre has published various material from Agencia EFE on national and international events in politics, economy, social events, sports, culture and entertainment, health, education, environment, among others.
valuable stories
Readers, business allies, suppliers and collaborators tell about their relationship with Free press and how it has been part of its history. Find this series every Sunday.