The penetration of audio and video streaming formats in Guatemala – and in the region, in general – comes in frank increase since 2023, according to specialized consultants such as Comscore.
Punctually, almost half of Guatemalans (4 out of 10) show interest in the audio formats on demand – Podcast -, according to the same source, and in 2024 the increase in consumption in vertical video platforms increases specifically in the female audience.
In this context, Free presswithin Alianza Guatemala does not stop, it announces the launch of the Videopodcast we go to the grain, a pleasant space of constructive dialogue but very direct, on the most acute issues that impact on the generation of employment in the country and those that could be dilating development.
The format maintains the line of offering journalism of solutions, aimed at analyzing the situation, backed by credible data, with a propositive tone to influence public policies that accelerate the creation of formal workplaces and the economic competitiveness of Guatemala.
We go to the point, the Guatemala VideoPodcast does not stop
As of May 21, at 6:00 p.m., you can see and listen to each episode of over the next ten weeks for the free press YouTube channels and Guatevisiónin space we go to the grain. You can also listen to it on the Spotify Free Prensa Guatemala account, at premiere every Thursday at 7.00.
The first five episodes of the Great will address themes such as: Capital of traffic!: What if we surround Guatemala City instead of all going through it? (May 21); Ruins and Maya jungle: How to sell Guatemala to the world? (May 28); What do Guatemala cybercriminals think? (June 4); “I waited for months for a license to operate”: the bureaucracy cuts the wings (June 11) And “Budies unfinished: what is needed to conclude the works we started” (June 18). The full season is ten episodes.
In this link You can choose the channel of your preference to listen we are going to the grain.
The driver of this first season of Vamos to the grain will be Layssa Palomo, a recognized social communicator with more than 10 years of experience in public relations and image and knowledgeable of issues related to public policy. It was alumini 2024 of the Fellowship andlai of the US Department of State.
About Guatemala does not stop
Since August 2023, Free press, Guatevisión And the Guatemala multisectoral strategy does not stop They maintain a content alliance to boost the solution of national problems related to the ability to generate employment.
Every Monday, at 10:00 p.m. (after the stellar news), by Guatevisión, journalistic programs are released with issues ranging from the need for new road, port and airport infrastructure, to the advances of the private sector of the country, in conjunction with its state counterparts, in attraction of investments, human capital development, tourist promotion, among others.
Thursdays a specialized report in the printed edition of Free pressand all the contents are available In a micrositio within Prensalibre.com.
Today, on the grill of contents of this alliance, the Videopodcast is joined to the grain, as part of the effort to bring the actions that are prepared and are about to be executed, directly related to a greater capacity to generate employment.