The executive director of the Bite Apple company, Tim Cook, stressed on June 10 at the WWDC developer conference that Apple’s AI will be “indispensable for products” of your company, since it will make them “more useful and pleasant.”
Almost ten months later, the functions of AI that Apple has presented are: the possibility of creating custom emoticons, designing images through text and access to the popular chatgpt chatbot of OpenAi. All functions that already offer their competitors.
However, the functions that have not yet seen the light are the ones that were most applauded during the presentation of the WWDC; For example, that Apple’s AI can enhance Siri so that this voice assistant can perform actions inside and between applications, How to send an article to a group in message or save a address to a contact simply with ‘see it’ on the screen.
Siri update delay
“We have been working on a more personalized Siri, which will be more aware of your personal context, as well as the ability to act for you within and between your applications. It will take more time than plan to implement these functions and foresee implement them next year“, Noted the most valuable company in the world this month in a statement to which some specialized media had access.
This leaves open that Siri’s update, Improved with AI, do not launch until the beginning of 2026.
Delaying a launch is unusual for the company of the bite apple, which has achieved great credibility among users for being cautious and not announcing new functions or products until they are sure that they can comply with their promises without questioning their safety and privacy standards.
Internal restructuring
Not being able to deliver a smarter Siri has generated Many door headaches for inside and the Apple executive Supervisa Siri made quite hard comments to her team at a general meeting, qualifying the delays of shameful, according to Bloomberg.
In addition, Cook has lost confidence in the ability of John Giannandrea, responsible for AI, To execute the development of productsso he has pointed to Mike Rockwell, creator of Vision Pro, as the new manager, according to the company to the employees, according to the newspaper.
Demagous Advertising Demand
Although the technology was not ready, Apple announced the improvements of its products thanks to its AI for months on television To sell the iPhone 16.
This has been translated this month into a Federal Demand filed in the US District Court in San José (California), for deceptive advertising and unfair competition.