For decades, PANINI has accompanied millions of fans around the world in the excitement of collecting each World Cup. On this occasion, the excitement grows even more with an edition that reflects the unprecedented magnitude of the 2026 tournament. Each pack will include 7 stickers, and once again the collection incorporates 20 additional special Extra Stickers, each with 4 different versions.
The album will be priced at Q30, the stamp envelope at Q9.50, the box with envelopes at Q988, and a special edition hardcover album at Q150. Available at Panini Points, authorized points of sale and at www.colecciona.gt.
As part of the launch, PANINI will develop experiences
- Panini Weekend on May 9 and 10 where 250 thousand albums will be given away in 30 Shopping Centers in Guatemala City and 26 Shopping Centers in Apartments.
- Exchange tours from May 23 to July 12 with a total of 190 activities in Shopping Centers in the Capital and the Departments of the country.
- Final filling from July 18 to July 26.
- Final Draw on August 2, to participate you will have to fill out the album and seal it at MAX starting June 11, with prizes such as 10 consoles, 25 televisions, thousands of balls and the grand prize of 3 2026 model vehicles.
As part of bringing joy to everyone, Colecciona gave albums to children who are trained in the national soccer quarries, so that the country’s future talents could live the tradition of filling out a World Cup album, that experience that, every four years, unites entire generations around the same dream.
With this launch, PANINI reaffirms its global leadership in the world of collecting, creating experiences that unite people around football.