With these seasonal products, Helados Sarita seeks to create a closer connection with its consumers through products that awaken emotion, nostalgia and joy. Inspired by the energy and personality of the Minions, the campaign brings together refreshing options, special presentations and collectible details that turn the everyday into something much more fun.
“At Helados Sarita we believe that the best moments are often born in simple things: a family outing, a shared ice cream or an experience that makes us smile. With this season we want precisely that, to create memories around products full of flavor and fun,” commented Álvaro Rodríguez, Marketing Manager of Helados Sarita.
Among the main novelties is the new two-color vanilla flavor palette with a yellow Bananito flavor coverage, a fun proposal inspired by the Illumination characters, which seeks to convey the joyful spirit of the season. Adding to this experience is the new Minions Palette Multipack, a box of 6 units designed to share those little cravings at home or with friends, which can be found in supermarkets.
The brand also incorporates the new Litro Bananito with chocolate veins, a combination that mixes sweet and creamy notes to enjoy at any time of the day. Likewise, the traditional liters of strawberry, vanilla, chocolate and Neapolitan that will be available in special Minions edition packaging, becoming a seasonal collection for fans of these characters.
“What we seek is to continue being present in those special moments that people share every day. We want each product to have the ability to create memories and connect with our consumers in an authentic and close way,” mentioned Gustavo Monzón, Open Market Manager of Helados Sarita.
An experience to live again
Sarita Ice Cream presents its new Minions Collectible Cups, available in four designs inspired by Illumination’s most beloved characters. Each glass includes Sarita Specialty or Frozen Yogurt, seeking to turn each visit into a different and memorable experience.
The season also includes new options on the menu such as the Bananito flavor Waffle Cone, Bananito Milk Shake and the Twist Choco Banano Frozen Yogurt in a collectible glass, a refreshing combination that unites the flavor of banana and chocolate in a proposal designed for the warmest days.
“We wanted this collection to feel fun from the first moment, not only because of the flavors, but also because of the complete experience. Every detail was designed to surprise and make people want to relive the moment,” said Fabiola Rodríguez, Ice Cream Manager at Helados Sarita.
The Giga Café could not be missing and along with it the new Mini Pizza is incorporated, an ideal salty alternative to complement drinks and ice creams either individually or in a menu accompanied with a drink and ice cream, while the already recognized Chai Frappé continues to be part of the menu as a refreshing and different option for those who enjoy more spicy flavors.
All seasonal products will be available in all Sarita ice cream parlors, franchises, supermarkets, and authorized neighborhood stores nationwide. With this new proposal, Helados Sarita continues to bet on experiences that go beyond flavor, inviting Guatemalan families to enjoy a season full of color, fun and moments to share with the Minions.
To learn more about this and other news, consumers can visit the official site www.heladosarita.com of Helados Sarita or follow their official social networks as Helados Sarita.