The Mexican multinational company focused on improving people’s lives with technology solutions continues to consolidate its growth in Central America and at the same time, strengthening its proximity to its clients, companies, entrepreneurs and professionals who seek quality, accessible and innovative technology solutions for their daily lives.
With more than seven decades of history, Steren has established itself as one of the most recognized technology companies in Latin America. It currently has a solid regional presence, more than 700 stores and thousands of points of sale, in addition to operations in Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Colombia, Ecuador, Peru and the Dominican Republic. Its business model combines physical stores, e-commerce, specialized consulting and more than 4 thousand technology solutions.
Since its arrival in Guatemala in 2012, Steren has maintained constant growth that today positions it as one of the leading brands in technology and electronics. Beyond investment in commercial infrastructure, each new store represents direct and indirect job creation, local economic development and new opportunities to strengthen the digital transformation of the communities where it operates.
“This opening has a very special meaning for us because we reached 21 stores in Guatemala, an achievement that reflects the trust that Mexico has in this country, in its people and in the enormous potential of its economy. Since arriving in Guatemala, for more than a decade, we have worked with a very clear objective, to bring technology solutions that truly improve people’s lives. Today we see with pride how thousands of families, students, Guatemalan companies and entrepreneurs trust Steren, to connect their homes, strengthen their businesses and develop new ones. projects,” said Gladys Yohana Centeno de Méndez, Commercial Manager of Steren.
The opening of Plaza Mar reaffirms Steren’s confidence in Guatemala as a strategic market for the growth of the region. For more than 10 years, Steren has built solid business relationships based on trust, service and mutual commitment, contributing to the strengthening of economic ties between Guatemala and Mexico through innovation and technology.
The new Plaza Mar store will offer access to thousands of products and solutions in categories such as connectivity, Wi-Fi networks, energy, security, video surveillance, professional audio, entertainment, computing, mobility, accessories for mobile devices and its flagship Smart Home line, accompanied by specialized advice and a shopping experience focused on the needs of each customer.
The opening of Plaza Mar is part of a sustained growth strategy that will continue over the coming months with new expansion projects, including the upcoming opening of a branch in Miraflores, thus reaffirming Steren’s commitment to the technological, economic and commercial development of Guatemala.