The entertainment platform presented at a press conference a new television experience that includes “a simpler, easier and intuitive design“To help find content adapted to subscribers, Netflix said in a statement.
The news catalog includes a warning bell for when the live programs begin to be broadcast. “With a live event like the NFL on Christmas day, You want to see the action at the time it happens, So we need to warn you when to tune in, ”explained Netflix product, Eunice Kim.
The new portal design will present all the necessary information about the products, for prevent users from moving along the screen to understand the details of a certain content.
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“We present all the information you need to make an informed decision about what to see. Thus, you can concentrate better on what makes each title relevant to you, with mentions as winner of the Emmy Award or number 1 on television programs,” Kim added.
The sections will also move Look for and My list To the top of the home page, “where they are more visible and easy to access,” he said.
As for the novelties in the mobile section, Netflix will begin in the coming weeks a vertical “feed” that will contain series and films clips to boost the section Discoveras well as to visualize titles in a easier and more fun way.
For its part, the company’s technology director, Elizabeth Stone, explained during the conference the advances in the Recommendations systemwhich will adapt to suggest titles that respond to the needs and tastes of real -time subscribers.
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“Let’s say you give the series ‘like’ Wednesday (Merlina). A few rows below, you may see similar titles. Or if you are looking for romantic comedies and Glen Powell, we will subtly adapt your home page to show you More related titles With both, ”he deepened.
Stone also said that we work on ways of incorporating generative artificial intelligence (AI) to “create text, images and videos in the experience of discovery” of Netflix members.
“Starting with the search, we want you to discover series and movies using natural conversational phrases such as’ I want something fun and animated ‘or’ I want something that scares, but not too much, and perhaps a bit funny, but not so fun,” he concluded.