The new model defines the Picops segment from a different point of view, putting as the first place the comfort of the pilot, the amazing exterior design and the strength necessary to conquer difficult land. This design was led by Eiji Kimoto, Chief Designer of Mazda, who has been responsible for 2 more vehicles: Mazda Arata and Mazda CX-50, positioning this design as a success story, and now with this fourth generation of Picops they feel the emotion and support of a great model again.
The new Mazda BT-50 enters Guatemala with equipped and work Turbo versions, which are adjusted to the user’s lifestyle, providing high level of security, performance and comfort, which will make a premium driving experience every day.
“It is a vehicle designed to challenge what is established and transform the road, a new generation of Mazda models that provides a high performance and excites the driver every time he drives it. The SUV that gives a unique rest experience, thanks to the comfort and luxury of finishes that it provides in each kilometer,” said Carlos Méndez, ambassador of the brand at the Latin American level.
Mazda not only opens an avant -garde vehicle, but also launches its 2 new exclusive colors, designed to reflect the style and personality of users:
- Vermilio Latosol Red Premium
- Sailing Blue Metallic
“We love vehicles, we love Guatemala and love Mazda. We are sure that this vehicle contains the DNA of Mazda’s strategy for the next few years and will accompany the customers, brand fans and friends of Mazda for many more kilometers,” said Rodolfo Redondo, general manager of Grupo Ivesa.
The official launch of the new Mazda BT-50 was held at Autoshow 2025, at the facilities of the Industry Park, where it will be exhibited until March 16, then it can be found in all the Mazda agencies of the country.
“Our passion for Mazda and Guatemala drives us to move on. We are sure that this vehicle represents the future of the brand’s strategy and will accompany our clients, followers and friends of Mazda for many more kilometers,” said Cristian Siebold, regional director of Grupo Q.
Mazda invites your clients to visit your preferred Mazda agency to perform a Drive test; To live the unique experience that the new Picop brings to everyone. They can also follow Mazda in official channels, social networks, websites and the large traditional channels where they can quote and learn more details of this incredible model.