The Directorate of Real Estate Operations of CMI Capital, led by Mónica Covarrubias, has promoted a structural transformation in the way in which Pradera manages and develops its assets. In a constantly evolving environment, operating a network of shopping centers requires more than efficiency: it demands strategic vision, agility in decision making and a deep understanding of the communities to which it is served.
“More than administering assets and we manage value. We do it from an integral vision that connects strategy, innovation and purpose. Leading is also to listen, include and build together with others. What distinguishes us is the way we decide, because we always do it under the deep understanding of the communities where we operate,” Covarrubias said.
The operating model is aligned with the vision of CMI capital: generate sustainable value in each investment. The Monica team, composed of passionate and high -level professionals, who operate with excellence, strategic vision and deep human warmth the different areas, have strengthened the ability to make decisions based on data and anticipate the market trends
This approach has allowed the incursion of international brands in other departments of the country, the implementation of international size amenities to improve asset performance and the implementation of digital tools to analyze and improve the flow of visitors in real time.
The operational transformation is not only reflected in the commercial, but also in culture. Prairie management starts from a clear conviction: human talent is the engine of any sustained evolution. Each project is promoted by a team that balances technical excellence with closeness and social commitment.
Pradera has positioned itself as a key actor in urban development in 8 departments of the country, with initiatives oriented to the revitalization of public space, impulse to local trade with initiatives such as all for my community and generating more than 5,000 direct and indirect jobs.
“Transforming is possible when leading with vision, but also with purpose. Because the most valuable decisions not only build square meters, but more connected, resilient and sustainable communities,” concludes Monica Covarrubias.
Innovation that transcends
The commitment to pioneer brands, the design of international category entertainment spaces and the development of spaces that integrate trade, culture and experiences, have been key to staying as a reference in the industry. Among the most prominent advances is the incorporation of predictive analysis technology to anticipate purchase behaviors, as well as digital transformation into leasing processes and visitor’s experience.
This vision has allowed each shopping center of Pradera to evolve as a dynamic ecosystem, adapted to the new ways of living and consuming in each locality.
Future with purpose
For the Directorate of Real Estate Operations of CMI Capital, the future of the real estate sector does not depend solely on large infrastructure, but on how they integrate into the lives of people.
Pradera continues to advance with a proposal that combines innovation, closeness and sustainable value. An operational leadership that not only manages assets, but also promotes experiences that transform cities and connect with the essentials: people.