The Colombian singer Karol G took advantage of her participation in the Coachella Festivalheld at the Empire Polo Club, to organize a temporary market with more than 35 small latino businesses.
The artist, also known as La Bichotalaunched a call through the Instagram account Bichota Recordsto invite businesses and projects to join the market, which would be carried out on a non-profit basis.
Through his social networks, he promoted the space as a place where his followers could find outfits and other items to attend his concert on Sunday, April 12, 2026.
Sweet Flowers, A 20-year-old girl with Mexican roots and born in Los Angeles, answered the call and installed “Ponte Your Moños”, with which she offered hair braids with colored bows. This is a community project that seeks to raise funds to help the undocumented migrant community.
“It makes perfect sense that they invited us, the Coachella community has been greatly affected, There are many farm workers and undocumented workers who need our help and our mission is to help“, the entrepreneur told EFE.
Flores added that she attended to many women who came to ask for colors from Mexico or Argentina, to express the pride they feel for their countries.
Other entrepreneurs also took their positions to offer beauty products, makeup, accessories and clothing brands with glitter and sequins, in the style of Karol G.
Soraya Aguilar, another 25-year-old woman, set up her store “Baddieenbeautiful”, a brand for attractive women. “This helps us to be recognized and see that our effort and work is worth it.“, he told EFE, as a sign of gratitude to Karol G for opening the space to the community.
With its presentation on Sunday, April 12, 2026, The Colombian artist became the first Latina to headline the famous festival held each year in Indio, California.
The temporary market that has been promoted will also be available on Sunday, April 19, 2026, when it ends. the Coachella Festival.