In 2025, Spain became the fourth international market for Italian exports, with sales of 38 billion euros, which is why the director of The Italian Trade Agency (ITA) in Madrid, Giovanni Bifulco, described this result as a “record year.”
In an interview with Agencia EFE, within the framework of the 28th edition of Vitafoods Europe, held from May 5 to 7 in Barcelona, Bifulco explained that this “good success” was due, among other reasons, to the more than 70 initiatives carried out last year to support Italian SMEs in Spain.
The biodiversity of medicinal plants and the research work of companies with hospitals and universities to develop new products are some of the reasons that explain the ‘boom’ of products from the transalpine country in Spain, according to Bifulco, who added that they had never reached those sales objectives.
Specifically, according to their analysis, Spain is one of the most dynamic markets in the nutraceutical products industry, with a turnover of more than two billion euros between 2024 and 2025. In addition, the prospects for the coming years in the Spanish market estimate an average annual growth rate of between 7.5% and 8.5%.
The presence of ITA at Vitafoods Europe
Regarding the presence at the show, Vitafoods Europe, one of the references of the European nutraceutical sector, assured that it allows Italian companies to show their “seriousness in doing business” and the new products they launch.
Italy participates in this fair with 105 companies in an exhibition space of 4,804.91 square meters, which places it as the second country with the largest presence at the event. The ITA agency attends the event as part of a broader strategy to promote ‘Made in Italy’ in international markets, within the ‘OpportunItaly’ communication campaign, a business acceleration program.
“There is a lot of content about the excellence of ‘made in Italy’,” he highlighted about this website, which compiles presentations of Italian companies and product sheets so that companies can contact each other “freely” and interact.
Finally, the director of The Italian Trade Agency referred to the current geopolitical situation, marked by the protectionism of the United States and the war conflicts in the Middle East, since, in his opinion, “they are helping our continent to integrate even more” and for countries to cooperate with each other.