With the excitement of the Soccer World Cup getting closer, the offers include everything from screens, cell phones and audio equipment, as well as sofas, tables, grills and essential products to share and fully experience the passion of soccer.
Likewise, for purchases paid online with a Walmart Card, you will receive up to 20% additional savings or the ease of purchasing selected items with interest-free installments. So that customers can assemble their own box at home, this online proposal will be valid until May 26.
“With these campaigns we want to involve Central American families so that they can enjoy the World Cup, at the same time, they save money and live better. Throughout this season, we will accompany them with champion proposals designed to facilitate their daily lives and enhance the experience in each match,” said Ignacio Baladrón, Commercial Leader.
Walmart’s great World Cup Campaign, both in physical stores and online, begins next June 3 and runs until July 21, where key categories for celebration and enjoyment participate, such as perishables, groceries and consumption, offering a comprehensive proposal for every occasion: from the preparation of barbecues, lunches and dinners, with products that stand out for their freshness and variety; as well as snacks, beers and carbonated drinks.
The key figure in these campaigns is the Costa Rican soccer player Keylor Navas, who reinforces a message of discipline, effort and pride aligned with the company’s values in Central America. As in soccer, Walmart Central America assumes the role of captain of a team that, day after day, works to accompany its customers and make each World Cup moment a better experience.
Walmart Guatemala wants to show that great achievements are born from daily effort. Just as the player represents discipline and commitment on the court, the company and its different formats position themselves as the defender of families’ budgets, offering low prices every day.
Savings World
This initiative is reinforced with the “Low Prices”, in force in the Maxi Despensa and Despensa Familiar stores. Thanks to this proposal, customers will be able to fill their shopping cart with competitive prices on items such as screens and cell phones, as well as an attractive assortment of World Cup clothing for all members of the family, along with groceries, consumer products and perishables. Discounts range from 20% on groceries and 15% on perishables, general merchandise and textiles.
As part of this season, customers will be able to purchase technology products, appliances, computers, furniture, appliances and more with interest-free financing of up to 24 months when using the Walmart card. In Guatemala they will obtain the additional benefit of a refund of a fee.
“This season, at Walmart you will find everything you need to fully enjoy the World Cup. From setting up your box at home to celebrating each play with family and friends, Walmart offers a wide variety of products, all in one place,” Baladrón mentioned.
When using Walmart BAC cards, you will have the option of 24 interest-free installments. Financing alternatives will also be offered with other credit cards with terms of 12, 15 and up to 18 months without interest, in addition, Walmart customers can also access preferential rate financing with Interconsumo.
Walmart Central America invites all families in the region to prepare for the opening whistle, and celebrate the World Cup with excitement, savings and everything you need in one place. Precisely, to strengthen that emotional connection with the World Cup, it offers the Panini album, as well as the postcards (stickers) in all stores in the country.
In-store activations
Fútbol Fest Experience is an initiative in stores that seeks to bring the excitement of soccer to customers, enriching their shopping experience and rewarding their preference with recreational dynamics and promotional material. The tour will take place until July 19, visiting stores in the Walmart, Paiz and Maxi Despensa format, where consumers can participate by presenting a valid purchase receipt with at least three products from participating brands.
The program includes soccer-themed experiences with interactive games, trivia and immersive activities, designed to encourage participation, entertainment and connection with brands. Depending on the store format, activations will include from fan zones completely branded to compact and operational formats, always accompanied by an exchange stand for the delivery of instant prizes.
With these activations, participating brands reinforce their presence at the point of sale during one of the most relevant sporting moments, generating high visual impact, brand recall and a memorable experience for consumers, aligned with the festive and emotional spirit of the Soccer World Cup.