Guatemala and four countries launch a strategy to attract more tourists to the Mayan World

Home News Guatemala and four countries launch a strategy to attract more tourists to the Mayan World
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June 4, 2026June 4, 2026By Mario Vásquez
Guatemala and four countries launch a strategy to attract more tourists to the Mayan World

Guatemala participates from June 2 to 5 in K’íiwik 2026, the Mayan World Tourism Fair held in Mérida, Yucatán, Mexico, where it presents its offer of sustainable tourismcommunity experiences, cultural heritage and natural wealth before buyers, companies and professionals in the international tourism sector. The meeting brings together Belize, El Salvador, Guatemala, Honduras and Mexico with the objective of positioning the Mayan region as a competitive and sustainable tourist multi-destination.

During the fair, the Guatemalan Tourism Institute (Inguat) promotes destinations and experiences that connect travelers with the cultural wealthnatural and community of the country. Guatemalan participation is focused on showing proposals for responsible tourism, living heritage, well-being and connection with nature, elements that are part of the identity of the Mayan World.

Guatemala also participates in business roundtables and commercial networking spaces that seek to generate alliances with tour operators, travel agencies and international buyers interested in authentic experiences. According to Inguat, these meetings represent an opportunity to strengthen the presence of the country in strategic markets and promote the development of destinations that are committed to sustainability.

K’íiwik seeks to connect communities with international markets

K’íiwik, which in the Mayan language means “market” or “meeting”, is an international tourism promotion and marketing platform created to bring communities, cooperatives, artisans, artisans, tourism service providers and companies closer to specialized buyers from different countries.

Businessmen and representatives of the Guatemalan tourism sector participate in business conferences and international promotion spaces. (Photo: Prensa Libre, INGUAT).

The fair includes exhibition spaces, business meetings, networking activities and samples of community tourism, cultural routes, artistic expressions and traditional gastronomy. The objective is for the benefits of tourism to reach directly the communities that preserve the traditions, knowledge and ways of life that distinguish the Mayan World.

They present a regional strategy to strengthen Mayan tourism

Within the framework of the event, the Strategic Plan of the Mundo Maya Organization (WMO) was also presented, a roadmap that seeks to strengthen tourism integration between Belize, El Salvador, Guatemala, Honduras and Mexico.

The Secretary of Tourism of Mexico, Josefina Rodríguez Zamora, explained that the instrument will improve coordination between member countries, promote joint actions and increase the region’s competitiveness in international markets. In addition, it contemplates initiatives related to air and land connectivity, regional cooperation and the preservation of cultural and natural heritage.

Guatemala is committed to tourism with a purpose

The country’s participation in K’íiwik 2026 reflects a strategy aimed at consolidating Guatemala as a travel destination. high cultural valuewhere communities play a fundamental role in the tourist experience.

From emblematic archaeological sites to living traditions, cultural expressions, gastronomy and community projects, Guatemala seeks to position itself as one of the main gateways to the Mayan World and as a regional reference in sustainable tourism and authentic experiences.

The fair also represents an opportunity to open new markets, strengthen international alliances and generate economic benefits for the communities that protect the country’s cultural and natural heritage.

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