In the midst of Colombia’s vibrant FIFA World Cup match, Antioquian entrepreneur Jhon Echavarría inaugurated his latest project: the Lico-Bar Playa Alta gastrobar, located in the heart of the exclusive and traditional Laureles neighborhood, at Calle 33 #83-17. Without an official launch or prior advertising campaign, the venue welcomed more than 300 guests who gathered, drawn by its innovative concept and the unparalleled atmosphere of the area.
Playa Alta introduces a fresh and sophisticated concept inspired by Mexican tradition, fused with Colombian warmth. The establishment offers an extensive selection of premium spirits, craft beers, and its own house brands, complemented by high-level cuisine led by renowned chef Don Carlos, a specialist in barrel-cooked preparations and fine dining. Its menu is diverse and appealing: from gourmet hamburgers to traditional starters such as chicharrón, arepas, morcilla, and other regional delicacies, all elevated with a touch of luxury and refinement.
Strategically situated in one of the city’s most prestigious zones, the venue features a contemporary and welcoming design, open from 3:00 p.m. to 4:00 a.m., Tuesday through Sunday. This extended schedule positions it as an ideal meeting point for both elegant dinners and nighttime celebrations.
A Project Born from Confidence in the Country’s New Direction
Jhon Echavarría, an entrepreneur with an impeccable track record and recognized for his social commitment and job creation, had postponed the opening for more than a year due to the challenges faced by the private sector under the previous administration. “The environment was not favorable for investment,” sources close to the project note. The decision to move forward coincides precisely with Abelardo de la Espriella’s victory in the presidential elections—a leader who has expressed strong support for private investment, good governance, security, and economic progress focused on the well-being of Colombians.
This business initiative reflects the optimism generated by the new government. Colombia is positioning itself as an increasingly attractive destination for quality investment and entrepreneurship, with projects like Playa Alta aiming to place the country on par with the world’s best experiences.
International Recognition from Day One
The venue’s quality did not go unnoticed. Renowned chef and television host Katie Lee, from The Kitchen Channel and Food Network, visited Playa Alta during her stay in Medellín and shared her experience in a New York Times column. What began as an unplanned discovery became a featured article highlighting the gastronomic offering and exceptional ambiance of the establishment. The review has also been picked up by print media in Spain, further consolidating the international prestige of this new landmark in Medellín.
Jhon Echavarría, a Colombian with deep devotion to his homeland, once again demonstrates his vision by creating spaces that combine excellence, tradition, and modernity. Playa Alta is not only the first unit of what promises to become a successful national franchise, but also a symbol of the resilience and entrepreneurial potential that flourishes under favorable conditions for development.
Congratulations to Jhon Echavarría and his team. May this new chapter bring prosperity and multiply throughout the country. Welcome to Playa Alta, a place where fine dining, hospitality, and good living find their highest expression.
Images: Interior view during the opening and nighttime facade of the establishment.
