More than technology, the Max store chain of the Distelsa Group offers Guatemalans more than 30 thousand products between the categories of furniture, fashion, sports equipment, toys and video games, from the world’s leading brands, in more than 60 stores and 65 kiosks throughout the country.
The commercial relationship between Prensa Libre and Grupo Distelsa began in the 1980s and is based on trust, credibility, results, clear business objectives and a shared vision of generating positive impact in Guatemala. “From the beginning we saw in Prensa Libre a medium of great credibility, reach and national relevance, capable of connecting with different audiences effectively, being an information reference for the country on its different platforms,” says Martín Prera, Marketing Director of the Distelsa group.
“As Grupo Distelsa we have created strategic alliances with Prensa Libre to develop campaigns focused on commercial results.”
Martin Prera
The client indicates that they are constantly evolving and take advantage of the multiplatforms offered by this morning newspaper, since they have a presence in pages and banners in the printed edition, printed catalogs in special seasons and advertisements on websites.
Since its inception in 1995, Grupo Distelsa has sought to innovate, surprise and bring quality products to its customers, serving them on its different platforms.
Innovation
Since its beginnings in 1995, the Distelsa group has sought to innovate, surprise and bring quality products to its customers, serving physical stores and websites, and more than a year ago they launched their marketplace that can be downloaded in application stores. They have also expanded their service with the Max travel store and the Max points loyalty program, where the customer accumulates points for their purchases and can redeem them to enjoy all the products, as well as the after-sales service.
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