As part of the sponsorship, the POWERADE logo will be present on the official shirt of the men’s team on the lower back and of the women’s team, on the chest. In addition, there will be visibility at the Manuel Felipe Carrera “El Trébol” Stadium, at the Ernesto Villa Alfonso Sports Center and on various digital platforms and activations with fans.
A detail that must be highlighted is that, starting this season, the red team becomes the only club in all of Central America to have direct sponsorship from Coca-Cola and POWERADE. The alliance, which will be for three years, covers both the men’s and women’s teams, as well as the minor categories, consolidating a comprehensive presence of the brand in all the club’s sporting branches.
In addition, POWERADE will be the exclusive hydration brand of the team during training sessions and official matches, accompanying the players’ performance on and off the field. The brand will also have a presence in activations during matches, press conferences and digital content, approaching red fans directly.
“Football in Guatemala is much more than a sport: it is part of the culture, the identity and the moments that people share with those they love most. Being together with the team that generates the most passion in the country allows us to be part of those experiences and connect with consumers in an authentic and relevant way,” highlighted Mariela López, senior marketing director for Coca-Cola Central America.
With more than 33 national titles, a CONCACAF title, 4 UNCAF championships and 12 cups, the CSD Municipal represents the sporting excellence of Guatemala. Its El Trébol stadium, its state-of-the-art training center, its academies with more than 700 students in 7 locations and its women’s team in the senior category position it as a model institution in sports and social matters.
“In celebrating the 90 years of CSD Municipal, we are honored to welcome a world-leading brand like POWERADE, part of Coca-Cola. This alliance further strengthens the presence, identity and leadership of the most winning and recognized club in Guatemala, and represents an important step to continue building the future of our institution together with allies who share our vision,” added Gerardo Villa, president of the board of directors of CSD Municipal.
During each match at the El Trébol stadium, both brands will have special promotions and activities so that red fans can have better experiences within the football spectacle.
“At the Coca-Cola Guatemala Bottling System, we work every day to bring our brands closer to the spaces where people live their passions. Joining the Municipal CSD allows us to strengthen that closeness with Guatemalan communities through a club that is a symbol of pride and tradition for millions of families,” concluded Gabriela Arias, legal manager and corporate affairs representing the Coca-Cola Guatemala Bottling System.