This free event for the whole family unites all expressions of art, with floral art as the protagonist. Building together one of the most emblematic cultural platforms in the region, bringing the Attitude of Eternal Spring to every corner of the country.
In this 10th edition, the Flower Festival reaffirms its commitment to culture, art, sustainability and heritage, consolidating itself as a platform that promotes national talent, strengthens cultural tourism and promotes the development of the creative economy.
Throughout November, named the Month of Flowers, Antigua Guatemala will be the scene of floral interventions, art exhibitions, immersive installations, workshops, gastronomy, music, cultural experiences and activities for the whole family, inviting thousands of national and international visitors to experience a city that blooms from its essence.
What began as a dream promoted by a group of Guatemalans passionate about their country, today is one of the most important cultural events in Central America, a movement that they have achieved together with the support of Banco Industrial and has transcended borders.
“At Banco Industrial we believe that culture, art and entrepreneurship are engines that strengthen the identity and development of Guatemala. We are proud to accompany initiatives such as the Flower Festival, which for ten years has promoted talent, promoted cultural tourism and generated opportunities for thousands of people,” said María Lilian Franco, representative of Banco Industrial.

During this first decade, balconies, parks, facades and squares have been filled with millions of flowers; They have brought together thousands of national and international artists, boosted cultural tourism, promoted the creative economy and demonstrated that art can also transform cities and communities.
Festival Agenda
October 18 – Cooking with Flowers
Location: Verde Events
Gastronomic contest where creative chefs and cooks present innovative dishes with edible flowers. Four categories participate: main course, starter, dessert and mixology. A jury of experts rewards the most inspiring creations.
October 25 – Art Exhibition
A collective exhibition with Azul Studio that brings together works inspired by the botanical soul of Antigua Guatemala. This exhibition includes painting, sculpture, floral and textile art, with pieces by local and international artists who have flourished through art. There will be the special participation of the artist Manfredo Escobar.
October – Eterna Primavera Launch
An evening for the senses in alliance with Antigua Cerveza, where the special edition of their beer commemorating the Flower Festival is presented.
November 4 – Botánica Fashion Show 5th edition
It is a tribute to beauty that grows at its own pace. In this edition, the Botánica Fashion Show celebrates the fusion between nature, fashion and memory, exploring how time transforms, renews and makes new ways of being, creating and inhabiting the world flourish. Private Event.
November 7 – Delivery of Las Flores Trail Run Kits
Delivery of kits and welcome to the runners who will participate in the race.
November 7-15 – Memorial Gardens
Various private spaces in La Antigua Guatemala will open their doors to become Commemorative Gardens, a collection of floral experiences inspired by the most emblematic editions of the Festival. Each garden will interpret a theme that has marked history, inviting visitors to take a journey through the concepts, colors and emotions that have made the Festival flourish for a decade.
November 8 – Las Flores Trail Run
Mountain running along the trails and incredible landscapes of Carmona Trails. A family run 5k – 10k and pets.
November 13 – “Spring Begins” Car Parade
Car parade welcoming the Flower Festival. A tour full of magic, charm and many flowers. (tour will be shared soon)
November 14 and 15 – Flower Festival, 10th edition
Floral Contests: artistic installations with flowers throughout the city. We will have contests for:
- Neighborhood with the best attitude
- Free Category
- Category Facades
- Bicycles
- Monumental
Mercadito de las Flores: a fair of floral endeavors, botanical art and handmade products.
Concerts: musical performances, dance, workshops, poetry and outdoor theater.
