scenery
Max is one of the most popular transmission platforms in Guatemala. In the last hours, the name of this service was renamed the company.
Max is one of the most popular streaming platforms in Guatemala. (Free Press Photo: Taken from @Insidehbomax/Twitter)
This Wednesday, May 14, 2025, the change of name of the Max platform. Known for producing successes as The Last of Us and The White LotusWarner’s transmission service announced the details of this reinvention.
From this day, The platform will return to its original name: HBO Maxas announced by the company this day.
In 2020, HBO launched this transmission platform, with an offer that many viewers considered superior to that of other companies in the sector.
Therefore, some followers and observers of the industry were surprised two years ago when the company decided to eliminate the name HBO, associated with quality television with productions such as The soprano, game of Thrones and The Wireto replace it simply with “Max.”
The new HBO Max address
That decision generated questions about The address that would take a platform that competed in an increasingly disputed marketin front of giants like Netflix and Hulu, of the group Disney.
“The powerful growth we have seen in our global service of streaming It was built around the quality of our programming, ”said David Zaslav, president and executive director of Warner Bros. Discovery.
“Today we bring back to HBO, the brand that represents the highest quality in media, to further accelerate that growth in the coming years,” he said.
The company indicated that it experiences a positive dynamic and has added 22 million subscribers in the last two years, with the projection of reaching a total of more than 150 million customers by 2026.