Dressed in fuchsia -colored sleeve blouse, the young model, businesswoman and influencer He held a teddy pig Before being riddled by a hitman, just when he broadcast live for its 95 thousand followers through the Tiktok platform.
The crime against Valeria Márquez, 23 years, It adds to an endless list of women killed in Mexico, that grows at the rate of 10 daily cases, according to the UN, I remember the agency AFP
The transmission video shows the last moments of the young woman in a beauty hall of her property In an exclusive sector of Zapopan, municipality of the Metropolitan Area of Guadalajara frequently shaken by murders.
“Are you Valeria?” Asks a man off camera. “Yes,” she replies with restlessness. Turn off the microphone and collapse seconds later by the shots. Then, a woman with a impávido gesture stops the recording.
The young woman spread content related to beauty, Some with up to 800 thousand views.
But the crime, executed last Tuesday while the young woman interacted with her fans, It is also part of a series of homicides and threats against social media celebrities.
Who is behind the crimes?
Gender violence is a latent problem in Mexico: 70% of women over 15 years They have experienced some aggression at least once in their lives, According to UN Women.
In addition, if they add femicides and intelligible homicides, The murders of girls and women average 10 per day, Indicates the UN.
For the security consultant David Saucedo, regardless of the reasons “was a femicide and must be investigated as such.” Alluded to press versions that indicate that some Márquez contacts on social networks had links with the New Generation Jalisco poster (CJNG).
Mexico has several of the most popular Influencers from Latin America, such as Kimberly Loaiza and Luisito communicates, that accumulate dozens of millions of subscribers and followers On YouTube and Instagram thanks to its music and travel contents.
But in the vast digital universe they have also emerged controversial characters that ended up killed In the midst of suspicions about links with criminals and drug trafficking posters.
On January 9, Media reported that a plane threw in Culiacán (Northwest) pamphlets that threatened about twenty artists and Youtubers For alleged treatment with Los Chapitos, One of the factions at war for the control of the Sinaloa cartel founded by the detainee Joaquín El Chapo Guzmán.
Four of those people appeared as “eliminated”, including the influencer Jesús Vivanco Jasper, killed in November 2024, Almost a year after the United States accused him of cocaine and methamphetamine traffic.
In fact, This Thursday was killed in the spa of Acapulco José Carlos González, known in networks as Phoenix, And who administered a Facebook page of news, satire and citizen complaint with about 142 thousand followers.
“The Influencers They have become in one more piece of the gear of the structure of organized crime “, Saucedo believes.
This analyst identifies Three types of social networks linked to those bands Already drug posters.
- Informants of political and criminal events
- “Partners” linked to money laundering
- People who support relationships with criminals
Threatened
The third factor mentioned by the consultant could have been the cause for which it was executed in full Márquez recording.
According to a report from the Unvision chain, the influencer Killed in Mexico “I feared reprisals of an ex -partner allegedly linked to the narco.”
Although she never revealed the name, her ex -boyfriend It seems to be a regional leader of the Jalisco New Generation cartel, According to the news chain.
However, the authorities of the state of Jalisco (west), who investigate the fact as a femicide, assure that “There is no evidence” that Márquez had a relationship with organized crime.
But, according to the victim, moments before being killed, This already had suspicions that they could harm him.
At the time of crime, the young woman held a teddy pig that he had just received as a gift and that unleashed his euphoria.
“It is presumed that it was a gift that tried to give him earlier when he was out of the room, an episode that had left her worried Well, I ignored who had sent it to him, according to the video, “says the agency AFP
“Were they going to lift me (kidnapping) or what?” questions about possible plagiarism, Crime that is committed by thousands in Jalisco and often ends with the victim’s disappearance.
Univision Highlights that the model He had already “rehabilitated” and left behind his link with probable criminals.
“Already well rehabilitated, beautiful, I already changed (…) I don’t leave, I no longer take, I already stopped bandits, pure girl well ”, He had said in a video, cited by that chain.
*With AFP information.