“Rip The Script”. With that message published by Cristiano Ronaldoor on all its social networks, Nike launched one of the most talked about promotional campaigns towards the 2026 World Cup.
The production, conceived as a satire of the film shoots of hollywoodbrings together figures from soccer and entertainment in a six-minute advertisement that went viral a few hours after its premiere.
The narrative breaks with the traditional scheme of epic advertisements: the story begins on a set where a director tries to impose a rigid script, which is immediately destroyed by the players themselves. From that moment on, the footage becomes a succession of accelerated scenes where instinct, improvisation and street football replace technical orders.
Cristiano Ronaldo heads the cast of footballers participating in the campaign, along with Kylian Mbappé, Erling Haaland, Vinícius Júnior and Federico Valverde. The production also features the participation of NBA star LeBron James, in a proposal that combines elements of sports and entertainment.
The production also includes appearances by the businesswoman kim kardashianthe fictional character Ted Lasso and other figures from the artistic and sports fields.
The response on platforms like X, Instagram and TikTok generated numerous interactions. Users highlighted the pace of production and the presence of various guests, in a campaign broadcast in the run-up to the 2026 World Cup.