This new location reflects the purpose of generating inclusive prosperity, providing access to financial solutions and technology and home products in one place, for families residing in zones 5, 16, 17 and other sectors of the northern area of the city and surrounding municipalities.
The new Elektra Store, with an area of 400 square meters, will have an attractive offer of new products at irresistible prices, providing more opportunities for customers to access quality items, in addition to Banco Azteca’s “No Buts Loan” financing facilities, allowing customers to buy quickly, easily and with options adapted to their needs.
“We chose this location because Plaza Minuto is a transit area with multiple services for residents who travel daily to leave or enter the northern area of the city, and the proximity to our distribution center allows us to offer unique prices to our customers. The constant growth of the urban area makes it necessary for us as business units to seek that approach,” commented Carlos García, Expansion Director of Grupo Salinas Guatemala.
The new store incorporates the “Pick Up” service option, so that customers can make their purchases online and pick up their products without getting out of their vehicle. For its part, Banco Azteca moves its zone 5 capital agency to this new strategic point, where it will continue to offer various financial services.
With this opening, Tiendas Elektra and Banco Azteca reaffirm their purpose of generating opportunities that positively impact people’s quality of life, promoting financial inclusion and access to goods and services for more families in the country.
“Elektra Calzada La Paz Store is the perfect place for Guatemalans to find products of the best quality with prices that they will not find anywhere else. Our commercial campaign “Fanáticos de las Promos” remains active now that the World Cup is underway and we are close to celebrating dad, so we invite you to visit us since it is a good opportunity to surprise the heroes of the home, since we have seasonal promotions and discounts,” said Rosa María Castañeda, Director of Marketing.
As part of the opening celebration, visitors will be able to enjoy special promotions, with the aim of satisfying customers with cutting-edge products and innovative formats to improve the customer experience at the points of purchase.