With the powerful question: who are we to say that she or he cannot achieve what is proposed?, Life is given to power, that more than an advertising campaign is a movement that inspires Guatemalans to find their purpose of life, to rely on their family and community, and strengthen their body and mind with adequate nutrition to reach their goals.
Under the direction of the renowned Guatemalan filmmaker Jayro Bustamante, the campaign becomes life through audiovisual pieces that narrate the effort and inspiration of those who have overcome challenges emotionally and authenticity. And now they lift their voice firmly and emotion: “Who are we to say that she or he cannot achieve what they propose?”
“In Incaparina we believe in the power of nutrition to transform lives and the key to reaching people’s potential. We know that each mother or father want the best for their children and that, with the appropriate nutrients, effort and support of the community, those dreams can come true,” said Edgar Rosal, incaparine brand manager.
From wanting to power, it is based on three essential pillars: national pride, diversity, Guatemalan representation regardless of ethnic origin or economic condition, and the commitment to incount the potential of the Guatemalans, answering the question: “As a child or boy, what would you like to be large?”
In addition, this campaign pays tribute to the scientific legacy of Incaparina, which was born with the Central America and Panama (INCAP) Institute. A key element in the history of Incaparina is the vision of Dr. Ricardo Bressani, a committed and passionate scientist.
The campaign will be broadcast nationally in the media, digital platforms, social networks, cinemas, street advertisements, points of sale, and activities in schools and schools.
Nutrition is key to achieving people’s potential in different stages of life. During pregnancy, brain development and organ formation are generated, physical growth and cognitive development are formed in children, during youth it helps give energy and academic performance and in adulthood it benefits productivity and quality of life.
The Incaparin products portfolio meets the promise of nutrition with which it was created, to provide 4 grams of protein in a portion. And the 3 different ways of nourishing with Incaparin are: Atoles that all families have tried or specialized formulas for pregnant children; cold drinks that are ready to drink in tetra pack or to prepare with water or milk in 1 minute; and cereals ready to consume with milk, yogurt or to eat it alone.
For more information about the campaign, visit social networks on Facebook, Instagram or Tiktok as an official incaparin. Or the official Incaparin website. Incaparina.com.