Ibai Llanos once again changes the rules of the game. The Spanish streamer announced this Thursday that it will broadcast the 2026 Copa del Rey final between Atlético de Madrid and Real Sociedad for free on YouTube, after reaching an official agreement with the Royal Spanish Football Federation. The match will be played this Saturday, April 18 at 9:00 PM in Spain (1:00 PM Guatemala time) at the La Cartuja Stadium in Seville.
The move represents a milestone in the history of football and digital entertainment. For the first time, a content creator will broadcast a match of this magnitude officially and for free from their own YouTube channel, something that has never happened before with a final of this relevance. The broadcast will have a professional team that includes narration by Miguel Ángel Román, analysis by Darío Eme Hache and Ubieto, and the presence of Víctor Nahe from the playing field.
It is not the first time that Ibai ventures into official sports broadcasts. In recent years he has already made licensed broadcasts through Twitch, establishing himself as a key figure in the transformation of live entertainment. However, this new step raises the stakes to another level, since never before has an event of this importance been broadcast from the channel of a digital content creator.
The agreement with the RFEF aims directly at a young and global audience that does not consume traditional television. Although the match will also be broadcast in Spain on an open signal and on other payment platforms around the world, Ibai’s transmission represents a free and accessible alternative for millions of users around the world.
With his approachable and relaxed style combined with a professional staging, Ibai has shown in recent years that sport can also be experienced in another way. His YouTube channel thus becomes the setting for an event that historically only had a place on conventional television.
This broadcast not only marks a historical precedent in the Copa del Rey finals, but also opens the door to a new model of sports consumption where content creators begin to play a leading role in the most important events in world football.