MACO responds to queries in a clear, precise and actionable manner. Customers receive detailed guides and personalized recommendations, from the ideal paint for a bedroom to the exact calculation of materials for a remodel, whether using the mobile app or from their computer.
By asking questions in conversational language such as: “Which dimmable LED bulb offers warm light and energy savings?”, the AI virtual assistant analyzes stock, best practices and budget, proposing the most suitable option and including installation steps and safety recommendations.
“We want every customer interaction with CEMACO’s AI Virtual Assistant, MACO to feel like speaking with an expert and trusted advisor. It is one more step in our commitment to offering innovative solutions that inspire and make life easier, in line with our commitment to improve the country one home at a time,” said Juan Carlos Daetz Ramírez, Operations Leader and Deputy Manager of Electronic Commerce at CEMACO.
It is important to mention that, with the growth of electronic commerce in Guatemala, cemaco.com has established itself as the most complete platform in the country to equip, renovate and decorate the home. Now, with the integration of MACO, customers can live an even more personalized digital experience: from exploring products with real-time advice, to receiving installation recommendations and complementary purchases in one place.
MACO reflects the values that have characterized CEMACO for decades: helpful and close service that accompanies the entire project cycle, cutting-edge innovation that learns and improves with each interaction, integrity with recommendations based on local standards, and transparency.
CEMACO becomes the first company in Guatemala to implement a virtual assistant with AI in retail, which positions it as a pioneer in digital transformation. The invitation is open for customers to meet and interact with CEMACO’s Artificial Intelligence Virtual Assistant, MACO, through cemaco.comWhatsApp 2499-9990 and digital kiosks in stores.