The event brought together customers from the business segment to provide access to key knowledge, innovative solutions in a constantly evolving digital environment. Momentum Bac Guatemala has positioned itself as a unique space to explore global trends, learn from experts and generate strategic alliances between companies in the region.
Throughout the day, experts of global signatures shared real cases and trends that are marking the course of leading companies in the world. Artificial intelligence was presented as a key tool to customize customer experience, automate operational processes and enhance strategic decision making.
“In BAC we are transforming the way of banking in Guatemala, providing innovative solutions that simplify and speed up the lives of our clients. Momentum BAC is a clear reflection of our commitment to lead the digital evolution of the business sector and to bring Guatemalan companies to the new digital economy,” said José Carlos Barrios, vice president of commercial strategy, marketing and sustainability of Bac Guatemala.
The event was attended by industry leaders such as McKinsey, Deloitte, SAP, Microsoft, Cisco and more. This collaboration with international strategic allies strengthened relationships and the exchange of knowledge, benefiting all participants.
Cybersecurity occupied a prominent place, addressing technological challenges and the importance of building resilient organizational cultures against digital threats. Solutions such as Orion BAC were highlighted, certified with SOC2, which allows strengthening technological infrastructure, complying with international regulations and mitigating financial and reputational risks.
The digital transformation promoted by artificial intelligence and reinforced by a solid cybersecurity strategy is essential for the competitiveness of companies. Through Momentum Bac 2025 we accompany our clients in the adoption of innovative solutions, generating sustainable value and strengthening their position in the global market.
By 2025, BAC has planned to take this event to each of the countries where it operates. The event series began in Costa Rica in March, Panama in April and continued in Guatemala in May, providing more companies with the opportunity to participate and benefit from this learning and networking space.
Momentum BAC is a space dedicated to the learning and development of the business sector. In 2024, the event brought together more than 95 companies in Central America in New York, offering a unique platform for the exchange of knowledge and experiences.