In the government press conference this Monday, March 24, more details of how production was of the magazine National Geographic, which will leave next April dedicated to Guatemala.
The cover was shown a few days ago on the social networks of Harris Whitbeck, director of the Guatemalan Tourism Institute (Inguat). This Monday, he explained to journalists that the institution It has a total Q90 million budget for international advertising and the initiative of National Geographic He had an approximate cost of Q5 million.
This money includes six digital items available online for six months, the visit of the photographer and reporters team for 10 days in the country, the 36 pages of content, thus with 160 thousand copies that will be distributed in the United Kingdom. The Inguat will have 10,000 copies for its events in the world.
“These actions increase the searches of Guatemala, and on flights to the country in the markets where the action is carried out,” Whitbeck added. Online the digital edition of the magazine is also available.
What is in the National Geographic magazine about Guatemala?
Bella Falk is the one who has the cover photo of this special edition of National Geographic in which the Fire Volcano is observed. Falk is a travel writer, wildlife photographer and director of London Science and History Documentaries, winner of multiple awards. Among his numerous awards and nominations, he won the blogger award of the year at the British Travel Writers Awards of 2023 and the Best Photography Award at the Travel Media Awards of 2020. His work has been published by National Geographic, Wanderlust and BBC Travel, among others. His films have been displayed worldwide, including BBC and Discovery.
In addition to his work in this magazine he also published on Monday, March 24, an extensive guide to publicize the Lake Atitlán. “Last night I finally published my last project: A huge and detailed guide to visit Lake Atitlán in Guatemala! More than 5,000 words and 48 photos!”, He describes his project with emotion.
In the Journal of April of National Geographic, places like Antigua Guatemala will be presented with its colonial charm and declared a World Heritage by UNESCO. It will also be Atitlán, Petén and other places in the country such as the Chichicastenango market.
Tikal will also stand out in this edition. Livingston will be part of the expected edition. Within the dishes that stand out, the pepián, tamales and the fillings appear, to mention some.
In the pages there is a brief vocabulary where it is explained what a chapín, the expression, full (exact), and others.
Editor Ángela Locatelli within the publication mentions that Guatemal is a “land of one hundred colors.” The sea blue, the tones of looms and fabrics stand out, as well as the history and work of artisans.