ISM especially highlights the role of shopkeepers, small merchants and entrepreneurs in the food and beverage sector, who not only represent a key channel for the distribution of products, but also a fundamental pillar in the sustainability of thousands of Guatemalan homes.
“The history of ISM is also a history of entrepreneurship. We were born with that spirit and today we continue to promote it in each territory where we operate, recognizing that economic growth is built locally,” said Jack del Águila, representative of Industrias San Miguel Guatemala.
Through its operation in Guatemala, ISM contributes to energizing the local economy by integrating into a productive chain that involves small businesses, distributors and entrepreneurs, who bring products such as Frutop, Loa, Cool and EnerUp to communities throughout the country.
The company reaffirmed its commitment to continue accompanying Guatemalan entrepreneurs, facilitating access to quality products, promoting local commerce and strengthening a development model that generates opportunities from each store, each business and each community.
“Giving all our entrepreneurial spirit to fuel a prosperous future together is not just a statement, it is a way of understanding growth: one that is built with people and for people,” ISM concluded.
In Guatemala, entrepreneurship represents one of the main avenues for economic growth. According to the Global Entrepreneurship Monitor (GEM), the country registers an Early Entrepreneurial Activity (TEA) Rate of 27.5%, which means that one in four adults is involved in creating or managing a recent business.
Furthermore, the entrepreneurial ecosystem is highly linked to consumption: two out of every three ventures are oriented towards activities such as neighborhood stores, small restaurants, cafes and other businesses that are part of the daily lives of Guatemalans. In turn, one in two businesses generates at least one job, which reflects its direct impact on the local economy.