He Apple CEO change It will occur on September 1 of this year, as the company announced a few days ago.
Tim Cook leaves his mandate as CEO of Apple and will become executive chairman of the board of directors. and it will be John Ternus who takes over as head of the company.
Cook took Apple from being valued at $350 billion to almost $4 trillion in 15 years. However, according to Applesfera, the plan that led Apple to increase its profits was already written.
The formula that Cook has used has been: smartphones + global supply chains, which has generated a billion dollars in profits, according to a note from The Economist published in Infobae.
Its formula has managed to popularize Airpods and watches, products on which it has focused.
However, under his watch, huge quantities of iPhones have also been produced at a very low cost in China, which has also supported that country’s economic growth, he notes. The New York Times.
John Ternus is “a brilliant engineer and thinker who has spent the last 25 years creating the Apple products our users love, obsessed with every detail and focused on finding ways to boldly, beautifully and meaningfully improve every product. He is the ideal person for the job,” Cook wrote in his farewell letter, which is also a thank you, which was published on Apple.com.
Ternus is 51 years old and has worked half of his life for Apple, notes Applesfera.
The question now is whether this strategy will work for the AI era, whose system Apple still needs to improve, according to the note published by Infobae.