Brazilians are looking forward to the free concert that Shakira will offer this Saturday, May 2, 2026 on Copacabana beach, in Rio de Janeiro, which could generate a great economic impact in the region.
Official sources cited by EFE they project record numbers in tourism, transportation and hotel occupancy, with a flow of visitors that may exceed that recorded in previous concerts, such as Madonna’s (2024) and Lady Gaga’s (2025).
According to the mayor of Rio de Janeiro, Eduardo Cavalieri, he Colombian singer show will generate income in the city’s economy for 800 million reais (about 160 million dollars)which represents 40 times the value invested by the municipality.
“The calculations are the best possible: record at the Galeão international airport, at the bus terminal and in the arrival of foreign tourists“he noted.
The authorities recounted the economic impact that the last two concerts had in the town—Madonna and Lady Gaga—and have expressed that the projected figure for Shakira’s could exceed them.
In 2024, the concert of Madonna generated 469 million reais (95.7 million dollars at the current exchange rate), while in 2025 Lady Gaga’s left 592 million reais (about 120 million dollars).
The mayor highlighted that the large events promoted by the municipality have turned Rio into an epicenter of massive shows and have multiplied the public investment that has carried them out.
For Shakira’s concert, the municipality has invested about 20 million reais (4 million dollars); However, they predict that the return will be 40 times greater for the local economy, thanks to the promotion of hotels, gastronomy and commerce.
The authorities They expect about 2 million attendees (Madonna had 1.6 million and Lady Gaga, 2.1 million), of which 278,000 will be national tourists, 32,000 foreigners and 1.7 million residents of Rio and its metropolitan area, who will spend around 776.2 million reais (about 158.4 million dollars).
The projected average daily expenses are about $111 for Brazilian tourists (for three days), $128 for foreigners (for four days) and $29 for the local public.
With information from EFE.