Arena Gallo will be located where Explanada Cayalá was, marking a before and after for shows in the country. An arena made by Guatemalans for Guatemalans that becomes a new economic engine, a generator of employment, tourism and an excellent attraction for businesses and multiple industries around each event.
“Arena Gallo will be the first world-class venue that will become a strategic event hub in Central America, with the main purpose of providing a space with structural and cultural leadership to generate emotional connections through the experiences that can be lived and experienced. We are giving way to a new milestone in the history of the brand internationally. Arena Gallo is a symbol of progress and a platform that fills us with pride as Guatemalans,” said Ricardo Pontaza, Marketing Manager of Gallo.
The arena is supported by Oak View Group (OVG), one of the most important arena developers and operators in the world, connecting us with the global entertainment industry.
In addition, it will attract high-level events and investment to position the country regionally with acoustic engineering, operation and design of international level, incorporating real mobility, access, parking and logistics solutions to improve the flow of people and reduce road impact.
Its architecture and interior design celebrate Guatemala. The spaces inside the arena are inspired by volcanoes, lakes, textures, nature and elements representative of the Guatemalan identity.
“Arena Gallo represents much more than a new infrastructure. It represents Guatemala’s ability to think big, build with vision and create projects that transform the way we live experiences,” commented Juan Pablo García of Factor, the company in charge of the project.
Arena Gallo, has a construction of more than 90 thousand square meters that will become a world-class venue and platform with the capacity to host more than 14,500 people, transforming the space into a symbol of entertainment with international acoustic engineering, real traffic and logistics solutions to join a new chapter in the country’s history.
“Arena Gallo is not defined by the concrete, nor by the structure, but as the platform for Guatemala to be on the map of the world’s great events. Because it is no longer just about bringing events, but about how they are lived, raising the quality, expectations and industry. We sow the idea, but we also bring it to reality, because in the end, important projects are not built by a single person, they are built with a shared vision,” said Gustavo Zachrisson, from Zacsa.
Arena Gallo is not an isolated project, it is a natural extension of the growth of the environment that Cayalá has been developing for years, strengthening its proposal as a comprehensive and sustainable space.
“For us at Grupo Cayalá, this project represents a natural evolution of a long-term vision. For years we have worked to consolidate an environment that generates value, experiences and community, and the arrival of this Arena in our area of influence expands that impact. It not only strengthens Cayalá’s proposal, but also contributes to energizing the development of the sector, attracting new audiences and continuing to consolidate this space as a point of reference for Guatemala,” added Engineer Héctor Leal of Grupo Cayalá.
A pride for Guatemala, supported by those who give it life, the public, artists, brands, producers, promoters and those who promote each event.
“For years we have adapted esplanades, parking lots, galleries and spaces that were not designed for this. We have had to bring everything from scratch: stage, bathrooms, chairs, lights, stands, dressing rooms, accesses, production, operation and public service. And yet, Guatemala has managed to put on incredible events, demonstrating the talent, creativity and capacity of our industry,” added Javier Arzú of ASA Promotions.
The tourist impact in the consolidation of an icon and symbol of entertainment in the Central American region.
“This investment represents confidence, which is also expressed in the plans for new hotels, businesses and developments that will begin to grow as a result of the arrival of this sand. At INGUAT we understand perfectly that the growth of tourism depends on the creation of the appropriate conditions so that more investment can occur in the country. Because we need to continue betting on projects that send a clear message to the world: That Guatemala is ready to grow. Ready to attract investment. And ready to become one of the most relevant destinations in Latin America,” Harris concluded. Whitbeck, Director of the Guatemalan Tourism Institute (INGUAT).