The awards arise from the Top of Mind (TOM) study, considered the most complete and longest running in Central America. This study was carried out by Strategy & Business together with the firm Kantar Mercaplan, recognized as one of the most influential business publications in the marketing sector in the region.
These three awards highlight Claro Guatemala for its innovation, for the strategies promoted by its technology leaders and for leadership in telecommunications marketing. Proof of this is that Claro was a pioneer in implementing the fifth generation of wireless cellular technology in Guatemala, designed to offer much faster internet speeds.
“If we already had a firm commitment to being the telecommunications company that contributes significantly to the development and growth of the country through the best coverage, going further through fiber optics and with offers such as the accumulation of gigabytes and unlimited apps, these awards challenge us to continue growing, to be pioneers again in terms of technological advances, to be at the forefront of everything that means digital transformation and to be an important part of the connections of Guatemalans and visitors,” highlighted Diego Sibrián, Regional Director of Claro Marketing.
Claro’s services benefit multiple sectors, including industry, banking, agriculture, food, culture, society, art, entertainment and especially education, considered a fundamental pillar for the sustainable, economic and social development of Guatemala, as it is a driver of poverty reduction, promotion of gender equality and potentialization of innovation.
This recognition reflects the strength and positioning of Claro in the minds and preferences of Guatemalan consumers, highlighting the trust, security, closeness and emotional bond that the brand has built consistently over time to contribute to a better world.
In addition, it is worth noting that Claro was recently recognized as the fastest Mobile and Fixed Network in Guatemala, an award granted for five consecutive years by the international firm Ookla, a global leader in mobile and fixed broadband network testing.