International media have recently reported that Google has taken first place in the global index of the most valuable brands in the world, where it even surpassed competitors such as Apple, Microsoft and Amazon.
According to the global index prepared by the Kantar BrandZ platform, in this By 2026, there have been four brands that have exceeded one trillion dollars: Google, Microsoft, Amazon and Apple.
“Google’s brand value increased 57% year-on-year, reaching first place for the first time since 2018 and putting ends Apple’s four consecutive years at the top,” said Kantar BrandZ.
The platform explains that part of Google’s rise as one of the most valuable brands in the world is due to the implementation of its Gemini artificial intelligence system in several of its products.
The introduction of functions in its search system and the constant investment in its data centers.
Other brands found in the list are Claude, ChatGPT and even BlackBerry.
Kantar BrandZ notes that several companies have shown momentum notable due to the acceleration and growth of artificial intelligence.
“Marketers process more information than ever, decisions must be made faster and It is less clear what really matters,” the platform points out.
This is the list of the four most valuable brands in the world:
- Google ($1.5 billion)
- Apple ($1.4 billion)
- Microsoft ($1.1 billion)
- Amazon ($1 billion)
Rise of Chinese brands
The report also mentions the rise of brands belonging to China, since a quarter of the brands that appear on the list correspond to that region.
“This underlines its growing importance in the global economy and its expansion in the world market,” the platform states.
These are the Chinese brands with the best performance:
- Alibaba
- ICBC
- Xiaomi
- Tencent
- Ping An